Boma Pennebaker

DGA 1st Assistant Director

Running sets for the world's biggest brands and artists — keeping the day on schedule and the budget on track.

↓ Select Work
Select Work

Commercials.

Select Work

Music videos.

Steve Lacy — Sunshine
Steve Lacy — “Sunshine” Dir. rubberband. · LFR Productions  Watch on Vimeo ↗
Clients

In good company.

Amazon
American Express
Apple
Coca-Cola
Google
Hyundai
McDonald's
Meta
Nike
Salesforce
Samsung
Toyota
Volkswagen
Walmart
About

The person who runs the day.

Boma Pennebaker on set

The 1st AD's job is simple to say and hard to do: take the director's vision and build the day that delivers it.

That means owning the schedule, running the set, and keeping a hundred moving pieces — cast, crew, locations, light — pointed at the same shot at the same time. When the day gets long and the plan meets reality, the 1st AD is the calm in the middle of it.

I've done hundreds of jobs for some of the most demanding productions in the business: national campaigns for brands like Google, Walmart, and McDonald's, and music videos for artists from Harry Styles to Beyoncé and Steve Lacy — alongside the best directors, producers and production companies in the world.

From script to schedule:
Let's build a plan that works.

Bomap@me.com
Available for commercials · music videos · features